Hongtusanbao devaluation PC MALL mode

China unveiled the first computer supermarket, the city will impact sales of existing computer models

Expert opinion

Integration with the international pattern of this mode, the terminal will effectively stimulate domestic IT sales grade, and the existing Computer City sales patterns can not be neglected the impact of IT driven sales model to upgrade the terminal.

- China Electronic Chamber of Commerce vice president of Wang Ning

Recently, this reporter from the IT chain Nanjing Hongtusanbao was informed that its 80 stores would carry out its new visual system VI reform, and for the first time in the domestic market "PC MALL" concept. Hongtusanbao CEO Li Yue said, will be used to store a year's time to upgrade. Reporter was informed that Hongtusanbao PC MALL supermarket operation mode will be used to abandon the traditional mode of counter sales.

Sales model to upgrade the same time, Li Yue said, this year, Hongtusanbao will be out of East China market, began a national expansion, and the second half of next year into the South China market. This process, Hongtusanbao the introduction of strategic investors for capital restructuring, lay the funding base for the national expansion.

The introduction of supermarket sales model

The debut in Nanjing West Road, "Hongtusanbao PC MALL" is China's first computer supermarket choice. It is the Hongtusanbao on Europe and the United States, Japan and other developed countries or regions, after investigation, the first time China has launched a new "consumer experience" model. Prior to this, Hongtusanbao already part of the background operation to sort out, update information, data, management, logistics, inventory system. Li Yue said that the traditional IT sales model and sales model is quite different: the supermarket of the mode of operation, the emphasis is customer self-consumption, the full display of goods and on-site consultancy service.

Hongtusanbao PC MALL opened in the sale of all goods, except for mobile phones, other digital, PC products are out like a real machine physical demonstration, and even compatible motherboards and other computer components. The model update also expands IT extension product sales, from the power supply, mobile phone accessories, digital accessories, mobile storage, dedicated to the computer screen, wet wipes, tripod and other accessories ranging.

Start the country during the year the pace of expansion

Concern is, the reporter was informed that the new model upgrade in the end of this year, Hongtusanbao the first time out of East China market. It is reported that, after six years of development, Hongtusanbao has been in Jiangsu, Shanghai, Zhejiang, Anhui, more than 30 cities, was opened by 浜?nearly 80 self-chain stores, but never the same city businesses and Suning electrical appliances, Zou Xiang national expansion path.

Li Yue said the end of this year, Hongtusanbao will cut into the Beijing market, and the formation of 4-5 at home in Beijing, the size of the center in Beijing to begin distribution in North China market. Since then, the second half of next year, Hongtusanbao will begin in South China, Xi Nanbu point, enter the Guangzhou market. Market in key cities nationwide, will be the main push Hongtusanbao "PC MALL" mode. It is reported that, due to the complexity of the South China market, at present, Hongtusanbao market research focus has already begun. Meanwhile, Li Yue said, this process will be completed Hongtusanbao capital restructuring, the introduction of strategic investors. It is reported that many investors and Hongtusanbao negotiate investment.






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